Pottery Barn Kids is rolling out a home furnishings collection that emerges from a deal with video game developer Mojang and Microsoft’s Minecraft.
The collection includes more than 30 pieces that bring Minecraft’s adventurous virtual world into real life through a graphic-forward collection of gear, bedding, home furnishings and décor available exclusively at Pottery Barn Kids. Graphics that enliven the collection’s textiles, backpack, water bottle, lunchbox and beanbag feature the game’s signature pixelated style, using building blocks and cubes in deep green and gray hues to create the ultimate Minecraft-inspired space, the company noted.
“There is such a strong brand synergy between Pottery Barn Kids and Minecraft,” said Allison Spampanato, svp/product development, Pottery Barn Kids. “Minecraft encourages players to follow their own path by creating an open-ended gaming experience as unique as the players themselves. Always believing that a child’s bedroom should spark creativity, Pottery Barn Kids designed a special collection where every child is empowered to imagine and explore.”