When it comes to today’s younger consumers, self-expression, especially in the home, is of the utmost importance. In tabletop, consumers are more focused on curating an eclectic mix of tableware, one that welcomes in more personal items that have been collected from family or travels or simply spotted at an antique show.
As a result, this shift has affected the bridal registry, forcing it to pivot from its traditional form, into one that allows for more choice in individual pieces, smaller sets and giftable items that can speak to any milestone that a consumer may be celebrating.
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“There’s a real opportunity in linking in with young people and all the products they’ve picked up in different phases of their life. There’s the stuff their parents gave them, there are pieces they’ve gathered on travels— these have to meld with our product offerings in a way that highlights their own self-expression,” said David Nicklin, svp/marketing and licensing, Gibson Overseas.
As tabletop continues to evolve to support this shift, vendors in this category have shaped their merchandising and marketing programs to reflect this modern take. Here, a glimpse at some of the new programs the industry can look forward to.
Laurie Gates Global Collection From Gibson
“With the new Global Collection by Laurie Gates we sought to break out from past, narrower registry offerings and allow registrants to pick and choose how they decorate their table. It’s about creating the connective tissue throughout, weaving in variations on a theme that allow for consumers to create their own personal statement.”
—David Nicklin, svp/marketing and licensing, Gibson Overseas
Lenox Sprig & Vine Collection
“We love to mix and match old with new patterns and are showing our product in a casual lifestyle setting for inspiration, such as with the Sprig & Vine assortment, which includes serving pieces and gifting items as well.”
—Katrina Crews, wedding registry director, Lenox
Villeroy & Boch Colorful Life Dinnerware
“At the October tabletop market last year, we started mixing and matching collections and full table-spreads to inspire attendees. Layering in this way, has offered inspiration for consumers that don’t want to splurge on numerous tableware collections. Colorful Life is a good example, as it comes in many different colors that can complement different collections.”
—Isabelle Von Boch, brand ambassador, Villeroy & Boch
Farmhouse Botanical Melamine From Tarhong
“Customers are looking for items that complement their existing pieces, and this is where mix and match comes in, where pieces can all hang together to create a table of personal eclectic taste. TarHong’s patterns are designed to be layered with solids or mixed in with wood finishes across many designs.”
—Sandy Kortright, vp/merchandising, TarHong
Wedgwood’s Art Of Code Mixing
“Mixing and matching patterns and styles can make a space feel unique and personal and to look back at what has been successful in the past and tweak it for the future.”
—Alex Eagle, Wedgwood tastemaker and creative director of Alex Eagle Studio and Store X