Move To Smaller Spaces Reshaping Housewares

NEW YORK— HomeWorld’s annual Generational Marketing Report in this issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.

Among the indicators of this small space living and design convergence is escalating demand for and creation of space-conserving, multi-functional and convertible housewares— from countertop cooking appliances to task furniture to tableware.

This year’s report looks at overall housing trends influencing the market; and how small space living is impacting design trends in home goods.