Mr. Coffee Introduces Easy Measure Coffeemaker

Mr. Coffee, a brand of Newell Brands, is introducing the Easy Measure 12-cup programmable coffeemaker.

The company said the coffeemaker features a color-coded measuring system that makes it simple to measure just the right amount of coffee grounds and water, as well as a four-hour freshness indicator so coffee drinkers know exactly how long ago the pot was brewed.

The color-coded measuring system features matching and easy-to-read colors on the scoop, carafe and water reservoir. The brewer also features an advanced two-step water filtration system, which reduces impurities like calcium and chlorine. The four hour freshness indicator illuminates at half hour increments, telling coffee drinkers how long the coffee has been sitting in the carafe.

The coffeemaker is priced at $49.99 and is available nationwide both in-store and online at Target.