Mr. Coffee Launches Iced Coffee Machine

Mr. Coffee recently launched an Iced Coffee Machine just in time for National Coffee Day, when the brand also held a survey on consumer coffee habits.

The Mr. Coffee Iced unit gives users the ability to make iced coffee in their own home in only four minutes, the company said. Utilizing RapidChill brewing and a guided measuring system, the new coffee maker brews hot concentrated coffee directly over ice to ensure all the best flavors are retained.

“While iced coffee seems simple, it’s not as easy as one might think,” said Justin Crout director of marketing and brand lead for Mr. Coffee, a division of Newell Brands. “It can be tricky to get the proportions right and get iced coffee to be the right temperature without it tasting watered down. It’s important to get a machine that takes all of that into account so you can easily brew fresh, great tasting iced coffee every time.”

Additionally, for National Coffee Day, Mr. Coffee commissioned a survey to understand how coffee habits have changed since COVID-19 quarantines went into effect. The survey of more than 2,000 coffee drinkers conducted by OnePoll, found that nearly half (49%) of Americans have become “quaristas”— or at-home, quarantine baristas— using their time inside to perfect their own coffee-making skills. And, 66% of respondents have so much faith in their newfound talent that they plan to continue using their barista knowledge to make coffee in their own kitchen, even once the pandemic is over.

The survey also found that 57% of Americans have picked up a new coffee-related skill in quarantine, including using an espresso machine (25%); making cold-brew coffee (20%); and managing a traditional drip coffee machine (20%).

The new coffee maker also includes a 22-ounce dual-wall insulated tumbler to take iced coffee on the go. The Mr. Coffee Iced coffee machine is available at Target for a suggested retail price of $29.99.