Frank Mulcahy has joined Wayfair as director of media solutions. He will lead the advertising sales and service teams for Wayfair media solutions while expanding the company’s range of advertising opportunities.
From custom content, display and precision targeting to television, social and influencer integration, Wayfair media solutions connects suppliers and brand advertisers to its audience of engaged consumers in search of home-related products.
Before joining Wayfair, Mulcahy was senior director at Apple Inc. where he led New England sales and business development efforts for the iAd marketing platform, working with advertising agencies and brands to promote marketing campaigns within the iAd Network, Apple Music, Apple Pay and Apple News.
“Frank’s experience in performance, brand and third party monetization strategies will be a significant asset as we expand our media solutions offerings to keep pace with the rapid growth of our business,” said Ed Macri, chief product and marketing officer, Wayfair. “We are delighted to welcome Frank to the team and look forward to his strategic direction in building and marketing our portfolio of media solutions.”