SANTE FE, NM— Nambé is continuing to tap into the growing barware market, translating its signature design aesthetic and functionality with its expanded Vie barware line.
Tabletop vendors continue to capitalize on the increased consumer interest in entertaining at home with expanded barware programs. Barware is a natural extension for the tabletop category, as it is a complement to how a consumer serves and hosts guests. It also presents an opportunity for additional bridal registry and gifting sales.
Originally launched in 2017, the company’s Vie barware line features designs crafted in the company’s signature alloy or stainless steel paired with acacia wood.
The first introductions of the line included wine openers, a cocktail shaker, decanter, wine rack and a champagne bucket, that presented the company with the opportunity to fill a gap in the marketplace, offering up contemporary barware designs that mix different materials, like wood and glass or wood and stainless steel. It also has provided the company an additional sales opportunity on retail shelves and merchandise displays.
The company recently rolled out additional products in the Vie barware assortment to give the collection a more robust selection for customers that are presenting the line at retail.
The expansion includes a wine rack, flask and napkin holder.
The new Beca wine rack is made of acacia wood and has thin metal base accents. It holds up to three wine bottles and has a suggested retail price of $100.
The new Nambé flask is made of stainless steel and acacia wood and has a suggested retail price of $50. The company’s new napkin holder features an acacia wood base with a mobile arm made of alloy, that lifts to securely hold cocktail napkins in place. It has a suggested retail price of $80.
In addition, the company has also rolled out a Vie collection round wood and metal bar tray, a glass and metal pitcher and a glass and wood snack set as part of the line expansion.