Dvir Named Macy’s Chief Merchandising Officer

Macy’s has appointed Nata Dvir chief merchandising officer of the Macy’s brand, effective February 1.

Dvir currently is Macy’s svp and general business manager for beauty and center core merchandise.

Dvir will supervise Macy’s merchandising, with oversight of all merchandising categories and private brands, the retailer stated. She will report to Jeff Gennette, Macy’s chairman and CEO. Dvir succeeds Patti Ongman, who plans to retire at the end of the 2020 fiscal year.

Dvir has held several leadership roles across Macy’s merchant organization, according to the retailer, with experience in the men’s, beauty, shoes, jewelry, food and licensed businesses. In September 2017, Macy’s named Dvir general business manager for beauty, a new role in the organization.

“Nata is a strong merchant with deep connections to our partners, first-rate instincts and an eye for newness,” Gennette noted. “I’m confident that she will continue our merchandising transformation, influencing our customers’ personal style through accessible fashion, clear value and an enhanced digital and store experience.”