The National Candle Association’s Annual Conference & Expo takes place this year from May 9 to 11 at the Hilton St. Petersburg Bayfront Hotel in St. Petersburg, FL.
Events include informational programming promoting candle safety, communicating product advancements and identifying consumer trends. Presentations will include explorations of developments in fragrance, color, marketing and purchasing preferences among consumers in various age groups.
“Younger consumers value time and unique experiences over money and possessions,” said Kathy LaVanier, NCA president. “If you’re not on that trend, then your company risks aging out. Is your organization informed, inspired, nimble and just plain fast enough? Making sure starts here.”
Trends-focused presentations will include In the Air by Amy Marks-McGee, founder of Trendincite, a creative service consultancy specializing in fragrance and flavor marketing.
“This presentation will concentrate on candle and air care trends,” Marks-McGee noted. “It will open attendees’ eyes to a wide variety of activity in the marketplace, and also look at sources of inspiration for new directions, emerging ingredients, and package design.”