Natural Colors Highlight New Keurig Brewers

Keurig is debuting a new selection of single-serve brewer colors that the company said were influenced by the antioxidant ingredients of fruits and vegetables.

Among the new colors is Black Plum, Plum Gray and Oasis. Black Plum is available on the K15 series brewer priced at $99.99 while Plum Gray and Oasis are offered on the K200 series brewer priced at $129.99. According to Keurig, Black Plum is a blue-based purple with a hint of red, Plum Gray offers a lavender gray hue and Oasis is a soft and cool green-blue color with a vintage feel.

“With today’s continually evolving design and color trends, consumers have so many ways of incorporating different accents into their home,” said Phil Drapeau, Keurig’s vp/hot system appliances. “Each year we look forward to introducing new colors to our Keurig coffeemaker lineup so consumers can bring their own personal style into the kitchen.”

In addition to the newly introduced colors, Keurig has also coordinated with key retail partners to develop color exclusives including the K15 Brewer in Oasis available only at Target later this summer, the K200 series brewers in Graphite and Denim Blue sold exclusively at Kohl’s and the K15 series brewer in Greenery, the 2017 Pantone Color of the Year.