Neato Appoints CFO, General Manager Of EMEA

Neato Robotics has appointed Bruce McAllister as chief financial officer, and Avril Murphy has been promoted to general manager of EMEA.

McAllister brings over 20 years of senior finance and management experience in multiple high growth industries. Previously, McAllister held leadership positions at Zepp International, Evergreen Data Systems, Parts Distribution Services and Sensiba San Filippo as a CPA and consultant. McAllister has been acting interim CFO at Neato since March 2019.

Murphy joined Neato in 2011, starting the EMEA business from scratch as vp/sales and marketing EMEA. Initial focus for her role was on building the sales organization and ensuring broad availability in the core retailers across EMEA (the current footprint spans across the Nordics, Germany, Switzerland and Austria, Italy, France, UK, Spain, Benelux, Baltics, Eastern Europe) and developing an operations infrastructure to support the growing business, from third party logistics, customer care, to reverse logistics and repair. This was alongside building a marketing team and network of agencies to support brand awareness, demand generation, and sales conversion, channel education, POS, and CRM. Prior to joining Neato, Murphy led sales, marketing and product roles at Microsoft, Palm & Logitech.

Matt Petersen, Neato CEO, stated, “I’m thrilled to announce the appointment and promotion of these key members of the Neato executive team who will help lead the company into its next chapter. Bruce brings a wealth of expertise and experience to the role of CFO and I am delighted to have him join the team in a permanent capacity. Avril has truly transformed our business in EMEA and deserves a wealth of credit for her accomplishments. I’m honored to see her take on the role as general manager and to continue to drive the company forward to greater success.”