Neato Launches Witty Ad Campaign

Neato Robotics has kicked off its “Neato Knows” international advertising campaign, which feature five 30-second web films. The company said the digital ads are in support of its new Botvac D Series of robot vacuums.

According to Neato, the online videos present a humorous look at how various messes in the home come to be, and how Neato robotic vacuums can be used to clean them up.  

“The ‘Neato Knows’ campaign is both smart and fun, just like our robots,” said Nancy Nunziati, vp/marketing for Neato. “This campaign reinforces our brand with irreverent spots that combine messy situations– like a surprise overnight guest in your bedroom or a late night diet-busting kitchen binge– with Neato’s know-how in cleaning them up.”

Neato has said that the Botvac D Series of robotic vacuums have powerful suction and are designed for use on all floor types, including hardwood. The Botvac D75 has an SRP of $499, while the D80 and D85 have SRPs of $549 and $599 respectively. They are all available now at Amazon and Best Buy.

The “Neato Knows” digtial ad spots (Hippie Pinata, Card, House Sitter, One Night Strand and Late Night Snack), are available for consumers to view at the company’s YouTube channel: