Neato Robotics Names Petersen CEO

Neato Robotics has appointed Matt Petersen as the company’s new CEO, effective January 1, 2018.

The appointment follows the acquisition of Neato Robotics by Vorwerk in September. The company noted that the goal of the acquisition is to continue its focus on growth, innovation and market expansion.

Petersen is currently svp/chief marketing officer of Jafra Cosmetics International, a Vorwerk owned subsidiary. Prior to his position at Jafra, Petersen gained extensive leadership experience through diverse marketing roles at Mattel and PepsiCo. Petersen will step down from his roles at Jafra as part of the transition to CEO at Neato.

After five years at the helm, current CEO Giacomo Marini, will step down. He noted, “I’m pleased to hand over this position to Matt to lead the company into its next chapter. I have been thrilled to see the company grow over the last 11 years, and to have recently launched our most powerful, intuitive and connected robot vacuum yet at IFA 2017.”

Petersen added, “Giacomo has been an outstanding CEO and deserves a wealth of credit for his accomplishments. I’m honored to have been asked to lead this fantastic team at Neato. We will continue to innovate products, and push boundaries in the smart home space.”