Neiman Marcus Digitally Extending Store Services

Neiman Marcus has launched Your Neiman’s, as a digital hub where customers can learn about and access offerings including personalized and expanded luxury services and experiences.

Through the program, customers can make personal appointments, access curbside pickup, learn about trends and designers during virtual events, or engage via video with an expert style advisor.

Your Neiman’s is part of an initiative by the company to more fully engage with consumers whether or not they choose to shop the store. Through Your Neiman’s, the retailer invites every customer to enjoy the perks of a personal stylist, without cost, obligation or the need to go to a store.

In March, Neiman introduced a proprietary tool, NM Connect, to enable stylists to deliver a store-like experience even when sales floors were dark due to coronavirus-related restrictions. Now, 4,900 associates, stylists, and managers across Neiman Marcus and Bergdorf Goodman use digital tools to continue engaging with customers.

Customers can explore new styles, products and inspiration across new elements that employ emails, digital magazine stories, and social media channels. The company has adapted in-store events as virtual engagements, taking cooking demonstrations and designer presentations digital.

The retailer has also added curbside pickup and personal appointments to the shopping options it provides.

For those customers who choose to shop the physical store, Neiman has put health safety measures in place including enhanced cleaning, employee temperature checks upon arrival at work and requiring staffers and customers to wear face coverings.

“The world is changing, and we’re all adjusting our habits to accommodate the new normal,” said David Goubert, Neiman Marcus Group president and CEO. “Our customers look to Neiman’s to curate the key styles of the season, find their perfect outfits and help them feel their best. The comfort and safety of our customers and associates are our utmost priority. We’ve introduced innovative ways to be here for them, now in more ways than ever.”