Neoflam Launches New Website

In preparation for the fourth quarter of the year, Neoflam has launched a new website and marketing initiatives to increase its cookware brand presence in the U.S. market.

According to the company, the new website will serve as a touchstone for both U.S. and international markets as customers learn more about its cookware assortments and its collections in partnership with Robin Shea, as well as stay up-to-date with new releases. Acting like a digital catalog, end consumers, resellers, and other interested parties can view the site and learn more about the brand, the company said.

Additionally, Neoflam said it will also be ramping up social media efforts and also has plans to partner with tastemakers in the industry like food bloggers, chefs and more.