Nespresso is expanding its United States and Canadian distribution model through a partnership with appliance manufacturer Breville.
According to Nespresso, by January 2017 all Nespresso machines sold to retail partners will be distributed by Breville, DeLonghi or KitchenAid, offering Nespresso Club Members, prospective consumers and retail partners a large assortment of appliances and color options. Nespresso will continue to offer Nespresso-branded coffee and espresso appliance options in their boutiques, through the Nespresso Club and online.
This expanded Nespresso distribution model in the U.S. and Canada appoints strategic machine partners, Breville, DeLonghi and KitchenAid, to handle distribution of the full Nespresso machine range to retailers as well as to co-brand all Nespresso machines. This is a new partnership with Breville, as well as an expansion of its longstanding partnership with DeLonghi. Nespresso will continue to drive the overall retail strategy, in association with Breville, DeLonghi and KitchenAid.
Specifics on the distribution agreement with Breville were not immediately available.