International Market Centers, L.P. is partnering with B2B commerce solutions provider 1Track to develop a mobile application that can assist buyers in organizing and sharing product images taken at High Point Market. Participants at the event, scheduled for October 19 to 24, can use the 1Track tool to capture, identify, organize and share photos.
Available through a free download at IMCHighPointMarket.com/app, the tool allows buyers and exhibitors to:
Readily capture product photos, associate images with exhibitor names and tag them with comments.
Organize product photos into custom folders based on designations such as showroom, product type or price range.
Share product images and information with associates during or after market using social media, email or text.
Discover interesting products through a trend stream element that displays product interest across all market participants.
“IMC is committed to giving attendees to our facilities the best possible experience at market,” said Scott Eckman, IMC chief marketing officer and chief strategy officer. “Some buyers literally take thousands of photos of products at market. Organizing these photos, recalling which showroom the product was in, or recalling details on the product are all very difficult for someone who did not use a tool to organize and tag their images at the time the photograph was taken. This new app enables buyers to capture images and information about products they like, easily organize them and share them.
“The 1Track app also exposes buyers to products they may be unaware of both before and during market. For example, before market, buyers can view new product images included in the High Point Market Preview Guides and tag and save details for use in planning showroom visits. During market, buyers will have access to special trending screens that highlight hot products, styles and trends worth noting that they otherwise might have missed— information that also can be easily saved for future reference. Along with its benefits for buyers, 1Track also offers a valuable tool for exhibitors. Participating is easy, since IMC automatically lists each exhibitor in the app so that buyers can associate product photos they take with specific companies. To obtain even more value, IMC customers can provide 1Track with electronic copies of their catalogs for incorporation in the app’s database, so buyers will automatically get more information about a product when taking a photo of the product and the entering the SKU number in the 1Track app.”
The 1Track app for iPhones, iPads, and Android devices resides in the Apple AppStore or Google Play under the title: 1Track for High Point. For help with the app, users can contact [email protected] The app incorporates a Web interface so that users can manage content from desktop computers.