Editor’s note: story updated at 11 a.m. with comments from Keurig.
A California-based coffee roasting company is providing a free plastic device that will allow consumers to use any K-style pod with Keurig’s new 2.0 brewers.
Rogers Family Company said it has developed the “Freedom Clip” for use with the 2.0 brewers. According to information from Rogers’ website, when the clip is installed on a 2.0 brewer, the unit will read all K-style pods as “authorized K-Cups.”
“This clip is our gift to you,” the company wrote on its website. “Now go forth and brew with freedom.”
A Keurig spokesperson said that while the company will not comment on a competitor’s products, it is confident that consumers will continue to “delight” in the best brewing experience from Keurig.
“Our system directly appeals to a discerning consumer with high expectations of quality and trust in the official Keurig seal, which delivers high quality, great tasting beverages with the simple press of a button,” Keurig said in a statement to homeworldbusiness.com.
Keurig currently offers 400 varieties of coffee from 60 brands.
Rogers’ Freedom Clip is the latest chapter in the saga surrounding Keurig’s 2.0 brewers, which hit the market with much fanfare in the third quarter of 2014.
The 2.0 brewers feature technology designed to read special ink coded on the lids of K-style pods. The unit will reject those without the ink. This has led to some consternation among coffee drinkers and several lawsuits from coffee suppliers who charge that Keurig is forcing them into exclusive K-cup agreements.
CNN reported that demand for the Freedom Clips has been strong and the piece is currently on back order.