New Home Moves Boost Target’s Canadian Recovery Plans

Today, Target Canada announced several initiatives to improve business performance and more effectively deliver the Target brand experience to Canadian shoppers. The initiatives come after leadership changes both at the Canadian division and in the corporate executive suite that included the recent replacement of CEO Gregg Steinhafel with Brian Cornell.

The company noted that it would base the new initiatives on a comprehensive review of its Canadian operations.

On the merchandising side, Target said it would partner with well-known Canadian designer Sarah Richardson on a new exclusive line of home décor products that will launch in Fall 2015. In addition, Target stated that it plans to extend the exclusive and popular Beaver Canoe assortment, developed with Canadian fashion label Roots, to provide additional home décor and apparel. Other home-related initiatives, Target noted, include the launch of an exclusive line of appliances called French Bull, which will bring vivid color and design to everyday appliances at a great price, and a new range of well-known small appliance brands some of which have been previously unavailable in mass retail.

To enhance competitiveness in the market, Target Canada also announced a new price match policy that covers bricks rivals, applied to flyer and print and online weekly ads offered, and select online retailers, including Amazon.ca, Walmart.ca, Bestbuy.ca, Toysrus.ca, Babiesrus.ca, CanadianTire.ca, Futureshop.ca and Sears.ca.