New Logo Signifies Sauder Repositioning Initiative

Sauder Woodworking has developed a new logo. The fresh, colorful representation now appears on its Facebook, Pinterest and Twitter pages.

The company has been expanding its focus, doing so, in part, by repositioning the import element of the Sauder product line to more closely associate it with and balance the domestically produced portfolio. The expansion is central to an overall initiative to update the company’s position in the marketplace, which also includes adding a new Soft Modern product collection designed with Millennial consumers as its target audience.

The new logo has a lighter, contemporary sensibility compatible with company efforts going back to the spring market, when the Soft Modern Collection launched.