New Safety Measures Launch At Target Stores

Target is rolling out new safety protocols for the holiday season aimed at making its stores the easiest and safest place to shop in the U.S., the company asserted.

Updates to existing safety measures include contactless self-checkout, which can make use of the Target app’s Wallet feature, and technology that allows consumers to avoid waiting in line. Shoppers can check store entry lines on the company’s website and reserve spots in any that develop. Also, Target is rolling out 1,000 more MyCheckout devices to stores so employees can help guests complete purchasing anywhere in the store.

Other safety enhancements involve upgrading contactless same-day services such as drive up by doubling the number of spots available. Target pointed out that it has eliminated the need for barcode scanning at drive up, making it even easier for guests and team members to socially distance. In the new procedure, consumers simply show their apps to Target employees through their car windows, with personal identification numbers visible to confirm an order.

“Year over year, the investments we’ve made in our business and team have made Target the easiest place to shop in America. As we’ve navigated the pandemic, that focus has evolved to ensure we’re also creating the safest place for our guests to shop,” said Target CEO Brian Cornell.