In a continuation of its small-store roll out, Target Corp. has announced plans to open two new TargetExpress stores in California’s Bay area. The retailer scheduled the opening of the stores, which it will locate in San Francisco’s Financial District and Berkeley, for March 2015, Target reported.
The first TargetExpress store opened this year in Minneapolis. The Metro San Francisco locations will be the first the retailer will operate outside the vicinity of its Minneapolis headquarters.
The San Francisco store will come in at about 18,000 square feet and will operate on the southwest corner of Bush St. and Sansome St., next to the Montgomery Bay Area Rapid Transit station. At about 12,000 square feet, the Berkeley store will operate at the southeast corner of Shattuck Ave. and Allston Way, next to the Downtown Berkeley BART station and near the main entrance to the University of California, Berkeley.
The retailer noted that it would customize each of the TargetExpress locations to fit the individual needs of the surrounding neighborhoods based on market research and discussions with customer at full-line but reduced-size City format stores in the vicinity. The Bush St. store will feature a large grab-and-go section with sandwiches, salads, breakfast items like yogurt and mid-day snacks for busy commuters on the go. The store will include a Starbucks and select items from Target’s Made to Matter collection, which features products from San Francisco Bay Area companies like Annies, Yes To and Method. The Berkeley store will offer a large selection of grocery items, including produce, dairy, frozen, snacks and beverages to serve the students, commuters and residents of Berkeley.
“From listening to our guests at the two San Francisco CityTarget stores, we know the smaller format of TargetExpress will fit right into the busy San Francisco Bay Area lifestyle and enable us to cater to each community’s needs,” said Kamau Witherspoon, senior director, store operations, Target.
Target opened the first TargetExpress in Minneapolis in July, and has announced plans to open one in the Highland Park area of neighboring St. Paul in 2015. A third San Francisco Bay Area TargetExpress also will open in 2015, although the retailer has yet to announce a location.