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New Technology Boosts Wayfair’s Presentation Potential

Wayfair has launched a mixed-reality commerce experience on Helio and available via the first-ever spatial computing web browser from Magic Leap.

The immersive shopping experience allows shoppers to browse their favorite products through a boundless display and bring them to life in their physical space, Wayfair said.

As they employ the Wayfair web-based mixed reality commerce experience on the Magic Leap One, Creator Edition browser, shoppers can check out an array of furniture and décor, interact with and view products up close, then seamlessly pull favored items into their physical space, where they transform into true-to-scale, 3D products, according to the company. Shoppers can follow up by moving and rotating products and experimenting with different looks and layouts to design their entire space.

“Since day one, Wayfair has been committed to transforming the shopping experience for home, reimagining what’s possible in a category that is driven by visual imagery, inspiration and discovery,” said Steve Conine, Wayfair co-founder and co-chairman. “To that end, we’re constantly innovating to create an experience that allows our customers to find and engage with their favorite furniture and décor products in new and exciting ways. Together with the MR experts at Magic Leap, Wayfair has developed a completely new way to shop for home with a spatial browsing experience that will shape the next evolution of retail.”