New York Tabletop Market Vendors Tap Into Consumer Lifestyles

The first day of the fall New York Tabletop Market, October 9, saw vendors tap a range of consumer lifestyle preferences to launch new tableware in trending designs.

Casual living, for example, remains key for the tabletop industry as consumers continue to demand quality pieces with durable features. The growing casual living trend has some vendors tapping melamine to grow product lines. The material has boomed in recent months, vendors noted, due to advancing technologies capable of replicating intricate designs and finishes previously thought out of reach for the material. In addition, the material boasts features for both indoor and outdoor use in addition to these new, everyday designs.

A growing consumer desire for craftsmanship, in lieu of solely machine-made product, is also influencing the category. As consumers today shop tableware pieces, vendors noted, they look to new forms, finishes and colors that showcase artisanal features. Stoneware, for example, has begun to pick up speed due to its inherent crafty look. Vendors big and small have tapped the segment, and many at the market launched stoneware collections. Lifetime’s Mikasa brand, for example, displayed an entire wall of stoneware collections featuring mix and match settings, new square shapes and elemental colorways.

When it comes to the form of craftsman designs, consumers today are seeking less formal or structured shapes. Several vendors at the market launched new collections with organic shapes in mind. Portmeirion Group, for example, unveiled the relaunch of its Sophie Conran Oak for Portmeirion collection, which features a hand carved texture on organic shapes that “echo the beauty of nature and the spirit of the human hand,” the company said. The line also taps into the everyday, casual lifestyle of today’s consumer with dishwasher, microwave, oven and freezer safe features.

Millennials also remain a driving factor in the market and vendors continue to develop product with this demographic in mind. In fact, Villeroy & Boch tapped its Millennial staff for inspiration on its new It’s My Love collection. According to the company, the collection consists of two Millennial-inspired lines, which can be mixed and matched, for the young professional, foodie-lover or fashionista on the go: It’s My Match and It’s My Moment. These collections were created to represent individualization and authenticity, the company said, encourage mix and matching, and utilize different materials by mixing biscuit and glaze finishes for a modern bi-color look.

For more coverage of the New York Tabletop Market, see NOUVEAU in the October 1 issue of HOMEWORLD BUSINESS®.