NewAir Debuts Frigidaire-Branded Air Cooling Products

Electrolux and NewAir LLC have teamed on a licensing agreement with the latter launching a line of evaporative coolers and misting fans for home use under the Frigidaire brand.

Initial items in the line include an evaporative air cooler and tower fan, 2-in-1 evaporative air cooler and fan and 2-in-1 personal evaporative air cooler and fan. The products are currently available at retailers including Amazon, Bed Bath & Beyond, Lowe’s, Target and The Home Depot.

“The new Frigidaire line meets a valuable need for today’s energy-conscious consumer,” said Ciaran Coyle, global vp and head of brand licensing with Electrolux. “These products are in high global demand in arid climates and we are excited to offer cost-effective, low energy solutions to our customers in these areas.”

According to the company, the Frigidaire/NewAir assortment of evaporative coolers use water and the natural power of evaporation to cool. The evaporative coolers are able to cool rooms from 150 square feet to over 300 square feet in area.

“Evaporative coolers are excellent options for environments with low precipitation because they cool efficiently and have low operation costs,” said Luke Peters, CEO and founder of NewAir. “Additionally, they use the same amount of electricity as a light bulb, which can lead to big savings while still effectively cooling your surroundings.”

Company officials said additional Frigidaire/NewAir evaporative coolers and misting fans are slated to launch in the coming year.