Newegg To Expand Global Reach

Newegg has unveiled plans to expand its global e-commerce reach to dozens of countries in key parts of Asia Pacific, Europe, Latin America and the Middle East. Once complete, Newegg said it will reach customers in a total of 50 countries.

The company’s global expansion will operate in a beta test as Newegg adds local sellers and as country-specific merchandise selection adjusts to local demand. Residents of the new countries Newegg will soon sell into will have access to a selection of technology merchandise and content.

International customers shopping Newegg will be identified via their IP addresses and will be automatically directed to the appropriate country-specific Newegg storefront. A pull-down menu also gives customers the option of self-selecting their country of choice. The country-specific sites will remain in English during the beta phase, however, international customers will have access to native-language customer support. The company will offer telephone support in 10 languages, with plans to expand multi-lingual support.

“Everyone around the world wants the latest tech products and we’re growing our global footprint to meet this vast customer demand,” said Danny Lee, Newegg’s CEO. “Millions of customers in our established markets shop Newegg for great prices on the best tech products. We’re excited about building a similar rapport with new customers in the additional countries we’re now serving.”

Newegg’s sellers will also benefit from the company’s international reach, giving them access to new customers. Newegg’s global operation will give sellers a complete line of services, including shipping and customer service to any country or combination of countries in which Newegg operates, the company said.