E-tailer Newegg has announced its most successful Black November promotional period to date, driven in large part by strong sales from Thanksgiving to Cyber Monday.
For the five-day period, according to the company, Newegg sales increased 19.1% year-over-year. In contrast, online shopping as a whole increased 15.2% over that same period, the company indicated, citing Adobe Digital Insights data published November 29.
Newegg asserted that it outpaced e-commerce industry trends with strong sales of virtual reality equipment, gaming notebooks and video game consoles.
Although known for technology products, Newegg offers an extensive housewares and home furnishings assortment with a special emphasis on smart home.