Newell Brands Opens Home Fragrance Lab

The Newell Brands Home Fragrance Division has expanded its research and development capabilities, particularly as to candle and other home fragrance innovations, at a recent ceremony marking the opening of a new state-of-the-art 20,300-square-foot research and development lab in South Deerfield, MA.

The new R&D lab will increase Newell’s ability to develop, prototype and test new innovations across the entire range of Yankee Candle, WoodWick and Chesapeake Bay Candle branded products. The new lab is nearly triple the size of the original R&D facility located in the division’s factory in Whately, MA, and allows for product development and testing in candles, home fragrance and auto freshener products.

“The opening of this beautiful new lab is the latest in a series of exciting company milestones that include our iconic Yankee Candle brand’s 50th anniversary and the launch of a new store concept for Yankee Candle,” said Rich Wuerthele, division CEO, Newell Brands Home Fragrance. “We are laser focused on migrating from being a candle company to a leading home fragrance company. The new R&D lab represents an evolution from 50 years of mainly wax product development to a new range of capabilities supporting home fragrance product development and innovation. We are very excited about the possibilities the lab will unlock for us moving forward.”