Newell Brands has launched the ‘Made For More’ Small Business Fund, inspired by the use of its Ball brand’s canning products by many small businesses.
The company said it will award $10,000 to 10 U.S.-based small businesses who have gone above and beyond to support their local communities during the pandemic.
To help spread the word about the fund, the Ball brand has partnered with Milk Bar founder, Christina Tosi. According to the company, Tosi will use her voice and platform to encourage small businesses to enter the Made For Small Business Fund with content such as sharing holiday tips and recipes featuring the use of Ball jars.
The 10 winners will be awarded $10,000 each to use towards their businesses with the remaining 10 finalists awarded $1,000 each. In addition to the grants, the selected businesses will be showcased on the social media channels for Ball brand home canning products with potential for exposure on packaging, and provide owners business mentorship opportunities from Newell Brands’ senior executives.
“Small businesses are the heart of our country and our Ball brand home canning products business. We have been moved by the support our small business customers have shown their communities this past year, and they’ve inspired us to do more as well. We have created the Made For More Small Business Fund to celebrate and honor them, offering our platform to further their businesses and provide monetary funds to help them grow,” said Kris Malkoski, CEO, food business unit at Newell Brands.