Nifty Home Products, Inc. has announced a partnership with General Mills for a collection of Betty Crocker branded bakeware and cookware accessories. JRL Group, Nifty’s licensing agency, brokered the deal.
The collection of bakeware and cookware accessories will include oven accessories, including cooling racks, oven racks and roasting racks.
“We are delighted to be a part of the General Mills family,” said Frank Tiemann, president of Nifty Home Products. “Betty Crocker and Nifty represent the perfect pairing, as both have the goal of making the home cook successful in the kitchen.”