Nordstrom Acquires Two Digital Retail Startups

Nordstrom has acquired two retail technology companies: BevyUp, the innovators behind a digital selling tool, and MessageYes, a platform rooted in conversational commerce.

“The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant,” said Brian Gill, svp/technology, Nordstrom. “To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world.”

The two deals are part of the retailer’s investments in technology to creating a seamless shopping experience for customers, the company said. BevyUp’s digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app that will be rolled out in the coming year.

“We’re investing in providing our salespeople with a mobile suite of capabilities that enables them to be relevant, informative and accessible to our customers,” said Gill. “As a leader in retail technology and an existing Nordstrom partner, BevyUp is uniquely positioned to help us deliver for our people and our customers.”

MessageYes is a platform that offers e-commerce over mobile messaging for brands looking to engage and transact directly with their customers.

“MessageYes marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning, all skills that are essential to our future growth,” said Gill. “We share the same vision for the future of retail, and their team will accelerate our efforts to deliver a meaningful, personalized experience for our customers.”