Nordstrom Adding Local Boutiques In New York

At a time when retailers are looking at new ways to reach urban customers, Nordstrom will continue to expand its presence in New York City this fall by opening two Nordstrom Local neighborhood service hubs.

The Nordstrom Local operations will be located at 13 Seventh Avenue in Manhattan’s West Village neighborhood and at 1273 Third Avenue on the borough’s Upper East Side. The West Village Nordstrom Local will come in at 2,400 square feet, while the Upper East Side version will be just under 2,000 square feet. The retailer has scheduled both to open in September. The neighborhood service hubs will coordinate with Nordstrom Rack stores, the Men’s store and the retailer’s planned 320,000 square-foot flagship store opening in October as components of its local strategy.

The Nordstrom Local stores will provide such services as online order pick-up, alterations and tailoring, and styling to reflect the needs of customers who live and work in the target neighborhoods. As launched in Los Angeles, Nordstrom Locals follow flexible models and floor plans that are adaptable to changing customer preferences. The operations will mount events for Nordy Club loyalty members and the public as a means of building relationships with customers and businesses located in the neighborhood.

To further customize the New York Local stores, the retailer maintained that it would work with consumers in each neighborhood to understand what they would value most when Nordstrom Local opens its doors. 

“The expansion of our local market strategy in New York City is a cornerstone of how we will improve service to our customers,” said Jamie Nordstrom, the retailer’s president of stores, adding that New York City, “represents our largest online market, and we know when we open physical stores it complements our online presence and increases sales. Nordstrom Local, our neighborhood service hubs, are one component of our local market strategy which allows us to engage with customers through more convenient access to services such as buy online pick up in store, alterations and personal styling.”