In support of its growth strategy and continued focus on connecting the physical and digital shopping experience for customers, Nordstrom is expanding its Local smaller format retail concept.
The company plans to open additional Nordstrom Local neighborhood hubs in Brentwood and in downtown, Los Angeles this fall. The approximately 1,200 square-foot Brentwood location at 214 26th Street will be among other shops and restaurants in the heart of the neighborhood. The downtown Los Angeles location will be situated amid commercial office towers and business-oriented hotels in the Bloc, located at 700 S. Flower Street, and will be approximately 2,200 square feet.
“Nordstrom is continuing to invest in its growth strategy with the goal of increasing market share by providing customers with better and more convenient services and access to more products,” said Ken Worzel, president of Nordstrom.com and chief digital officer. “Through our local market strategy, we’re combining the scale of our national infrastructure with our local assets of people, product, and place to help reimagine the shopping experience for our customers.”
Nordstrom Locals are one piece of the company’s overall local market strategy. The first Nordstrom Local test concept opened in October of 2017 on Melrose in Los Angeles. Nordstrom Local is designed to offer customers access to services like onsite tailoring and alterations, curbside pickup, buy online, pick up in store, easy returns and more, in a convenient, neighborhood location.
“We’re learning a lot from customers through our first Nordstrom Local store on Melrose and we’re looking forward to learning even more from the addition of the Brentwood and downtown L.A. locations,” said Shea Jensen, svp/customer experiences. “We think there are more ways to serve customers on their terms and we are looking forward to introducing Nordstrom Local to customers who live in these neighborhoods.”