Nordstrom Launches New Customer Loyalty Program

Nordstrom has revamped its customer loyalty program with the launch of The Nordy Club, which will debut this fall.

The program incorporates the traditional point system and benefits of the retailer’s previous program, while offering customers personalized and enhanced service and experiences including exclusive access to product and events, along with more convenient ways to shop.

Nordstrom credit card members will earn three points per dollar for purchases at Nordstrom, a 50% increase in earn rate, and members paying with cash or a non-Nordstrom card will receive one point for every dollar spent.

Customers will also have access to new product launches, be “First to Shop” the company’s off-price clearance event, Clear the Rack, and more. Through the Nordstrom app, customers can collect Notes faster at $5, $10, and $15 increments or wait to be issued a $20 Note. The program will continue to offer Personal Bonus Point Days and Nordstrom Notes spending rewards.

Along with the new rewards, levels and services, The Nordy Club will offer personalized experiences for every customer, highlighted by an experience enabling them to create their very own “Nordy Portrait.” The Nordstrom app will feature an integrated, dashboard allowing customers to easily see and interact with the loyalty program.

“With the launch of The Nordy Club, we’re excited to go beyond the model of points for Notes and enhance our relationships with existing customers, while giving new customers more reasons to engage with us,” said Scott Meden, Nordstrom chief marketing officer. “We’ve seen significant growth in our program over the last few years and our 10+ million active members spend four times more and shop with us three times more than non-members. We’re constantly evolving to help meet customers’ needs and we’re excited to do that in new and relevant ways with The Nordy Club.”