Nordstrom Names Srinivasan Chief Technology Officer

Nordstrom has appointed Kumar Srinivasan as its new chief technology officer.

In this new role, the retailer said Srinivasan will focus on identifying opportunities to reduce complexity while optimizing engineering and software productivity and effectiveness across four Nordstrom technology teams that support the company’s service and experience, loyalty and marketing, engineering and supply chain initiatives.

Srinivasan brings more than 18 years of technology and product management experience to Nordstrom. He was previously co-founder and CEO of Evocalize; chief product and technology officer for Bazaarvoice; and vp/general manager at Amazon, where he led Amazon payments merchant solutions.

“We’re bringing Kumar to Nordstrom at an important time as we are positioning our technology organization to better support our long-term growth plans,” said Dan Little, chief information officer, Nordstrom, Inc. “Kumar’s extensive experience in strategy, product development and delivering technology solutions that support a great user experience, as well as his passion for the customer, will be invaluable.”