Nordstrom has opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the men’s store which launched in 2018, the new store occupies the base of Central Park Tower. Customers can shop 320,000-square-feet of retail space across seven levels.
The flagship store features an iconic glass wave façade designed by James Carpenter Design Associates to bring in more natural light and provide an interactive viewing experience for customers inside the store and for all at street level, connecting the shopping experience to the city. An open, hyper-flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what customers respond to. The store environment creates a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before, the company said.
Merchandise includes a curated offering across all categories. The first level will be home to a rotating series of installations. Olivia Kim, Nordstrom vp/creative projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers. The opening of the New York City flagship also brings the in-store curation of Space, a boutique featuring advanced and emerging designer collections. Customers can dine from seven food and beverage options.