Nordstrom Preps Anniversary Sale

The Nordstrom Anniversary Sale, the retailer’s biggest sale of the year, launches Friday, July 19.

This year, the company invites customers to shop with a “better-than-ever” selection of new arrivals from top brands. The sale lasts for two weeks only through August 4, then prices go back up on August 5. Sales will be featured in every category including apparel, shoes, accessories, beauty, active and home.

“Anniversary Sale gives us the opportunity to deliver a one-of-a-kind experience for our customers,” said Pete Nordstrom, Nordstrom co-president. “We’re excited to wow our customers with fresh new merchandise from their favorite brands– we hope to inspire them to stock up at incredible prices, and shop early by becoming a Nordstrom cardmember.”

The company has recently kicked off an Anniversary Sale marketing campaign, shot in a bright, open art gallery studio, featuring a high-energy, diverse mix of professional dancers and models. The photo and video campaign were directed and photographed by Lacey, who has produced Instagram campaigns and films for Nordstrom partners and global fashion houses. The campaign will be featured on, on the retailer’s social platforms, and in the Anniversary Sale catalog. Advertising components include digital, print, audio, out of home, shopping bags, store windows and in-store displays.

The Nordy Club, the company’s loyalty program, is also getting in on the Anniversary Sale. During the Anniversary Sale, all Nordy Club Nordstrom cardmembers receive early access to shop starting on July 12 at 12:30pm EST online and local opening times in-store.