With the Fall High Point Market poised to open Friday, October 17, Nova is among those companies intent on making a big splash with a new showroom. The company has been rebranding over recent months and the initiative will become manifest in the new showroom, the company related.
Nova plans called for aligning its physical presentation at market with its new marketing vision. As such Nova will provide an enhanced presentation at its new 2,600-square-foot showcase in the International Home Furnishings Center, the company stated. It also has developed a new space in the World Market Center Las Vegas for shows held at that facility, one that will debut this winter. In detailing the showroom initiatives, Nova creative director Alyssa Sprague said, “Through our selection and design, we aimed to create spaces that reflect the essence of the Nova brand: our heritage, our principles and our future. The new showroom spaces are the perfect backdrop to showcase our original designs and express everything that’s special about Nova.”
In addition to the showroom moves, Nova’s rebranding effort has included catalog redesign and fresh email marketing, the company pointed out. Nova stated that the redesigned marketing materials boost its position as a design authority, while making it clearer and easier for customers to shop the company’s full product assortment.
Nova CEO Daniel Edelist maintained that emphasizing the company’s heritage is critical to the rebranding effort.
“As a business with over 90 years of history, we remain dedicated to the principles of original design, enduring quality, timely delivery and friendly customer service that our company was founded upon. We’re also highly aware that innovation and evolution are critical to our business. Our new strategy builds on our heritage as a foundation to create something exciting and new,” he noted
Visitors to Nova’s new High Point showroom will have a chance to view introductions across the range of segments that occupy Nova. In portable lighting, the company will debut the 1010604 Toro Table Lamp, 28 inches high and part of the Toro collection. The company described the base as Gloss Black and Chrome overhung by a white linen shade. Suggested retail price is $340.
New in the wall art collection, Capistrano, model 3710363, is a Silver, Purple and Ashland Gray aluminum piece that is 30 inches high by 63 inches wide. SRP is $629. The 3710366B, Pismo Clock is 24 inches high and 24 inches wide in Silver aluminum. SRP is $379. In a differed twist on decor, the 4110274 Strand Mirror is 12 inches high by 56 inches wide in Down Pour, Sage Brush and Ashland Gray aluminum. SRP is $445.