The NPD Group is expanding its Checkout Buyer Analytics business, which now has over 100,000 omnichannel panelists.
The panelists provide Checkout with receipt-based information on brick-and-mortar and e-commerce purchases, providing a comprehensive view of their purchasing behavior across channels, brands and retailers over time.
By tracking purchasing from the same consumers over time, Checkout monitors behavioral trends, such as adoption of omnichannel shopping, by category and consumer demographics. NPD clients can analyze Checkout buyer analytics to understand what’s driving sales based on measures such as brand and retailer loyalty, share of wallet, penetration, purchase frequency, leakage, and order composition.
“NPD has decades of experience and unmatched expertise in building and maintaining consumer panels, and we are excited to provide the largest panel and most comprehensive view of omnichannel buying behavior in our industries,” said Jeremy Allen, group president, Checkout. He added that NPD plans to continue expanding the panel to 150,000 consumers in the coming months.