NPD Group: Small Household Appliances Among Top Holiday Gifts

Small household appliances remain hot as the holiday shopping season continues, according to figures from the NPD Group.

As defined by NPD, the small household appliance category, which includes food preparation items such as multi-cookers and specialty cleaning appliances such as robotic vacuums, had their third straight week of double-digit dollar gains.

In absolute growth, NPD ranked home environment appliances third and kitchen appliances fourth in growth for the week ended December 1. Other top selling categories include tablets and e-readers, stereo headphones and personal computers.

“The shift in gifting is clear, with the interests in tech products and practical gifts like small appliances taking over, demonstrating the importance of newness and innovation,” said Marshal Cohen, the company’s chief industry advisor. “Traditional gifts have a long road ahead, paved with promotions, to holiday happiness.”