NPD: Holiday Gift Giving Will Keep Home Happy

The NPD Group, in its 2016 annual Home Holiday Gift Predictions, suggested that the housewares industry would be happy as this year closes.

Health continues to be an issue that engages Millennials and their parents, which will create unique opportunities for housewares retailers and vendors, for categories including: electric kettles, citrus juicers, blenders and food processing systems, portable beverageware, oral care and massaging appliances.

Retailers, with the help of their suppliers, need to establish notable shopping experiences for the growing number of pre- and post-kid households, NPD stated. As Millennials start their own homes and Boomers become empty-nesters, new-found independence will have many consumers entertaining more, and looking to customize based on their own preferences, increasing the market demand for barware gadgets, single-serve brewing systems, multi-functional coffeemakers and craft coffee brewers

At the same time, busy consumers are looking for convenience, and the aging population appreciates that factor. Products that simplify everyday chores should see growth, so items likely to become top gifts this year include robotic vacuums, stick vacuums and slow cookers.

NPD added that fashion, in this case the boom in men’s beards and mustaches, and the tradition of giving grooming products as men’s gifts, should collide in the holiday season, creating significant demand for men’s facial trimmers.

“The 2016 holiday shopping season will be a happy one for the home products industry,” said Joe Derochowski, NPD executive director and home industry analyst. “Large, growing portions of the population are hitting key life stages, so marketing to these moments will be critical during the holiday season and beyond. Manufacturers and retailers who are able to address these key moments, especially with innovative products and thinking, will create excitement among holiday shoppers.”