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NPD: Kitchen Electrics Retail Dollars Up 10% In Q1

First-quarter kitchen electrics dollar sales grew by 10% compared to the same time last year, and unit sales were up nearly 6%, according to The NPD Group.
Kitchen electric categories such as electric grills and griddles, food processors, coffee/espresso makers, deep fryers, electric skillets and slow cookers generated double-digit dollar and unit growth in the 12 months ending March 2010, compared to the same time in 2009, according to NPD.
“Consumers are continuing their cost-cutting ways by spending more time at home, and cooking more,” said Peter Goldman, president of NPD’s home division. “Alternatively, there is an increased demand for more premium-priced products such as single-serve coffeemakers, stand mixers and juice extractors.”
Kitchen housewares are also showing signs of recovery, but at a slower rate the kitchen electrics, according to NPD. Kitchen housewares grew 5% in dollars versus first quarter 2009. Bakeware, cookware and cutlery each generated strong dollar growth in this quarter; and tabletop sales began to move in a positive direction with a focus on casual dinnerware (+2%) and beverageware (+4%) driving the growth in these categories, according to NPD.