NPD Recognizes Housewares Vendors With Industry Performance Awards

The NPD Group’s home division on Saturday, March 10, presented its fifth annual industry performance awards during the International Home + Housewares Show.

Awards were given to small appliance and housewares (non-electrics) brands with the largest increase in U.S. market share in 2017, compared to 2016, according to dollar sales from NPD’s Retail Tracking. Brands with overall sales among the top 10 in the category were eligible.

In recognition of the importance of e-commerce, this year’s event included six new awards presented to top online performers across the three main small appliance segments, and some of the hot housewares categories. These new awards feature U.S. e-commerce insight from NPD’s Checkout service, based on information collected from more than three million consumers through data provided by NPD partner Slice Intelligence.

“Competition has taken on new meaning across all of retail in recent years, and these awards recognize the brands that have adapted to effectively address today’s market demands,” said Lora Morsovillo, president of NPD’s U.S. home practice. “Our industry is being revitalized, even revolutionized, by the innovative approaches many in our industry have employed in a very short period of time, and we’re excited for the successes on the horizon.”

NPD 2018 Industry Performance Awards

Manufacturer/Brand Award Winners for Top Increase in Market Share

(Source: The NPD Group, Inc. / Retail Tracking Service, 12 months ending December 2017 vs. prior year.)

Cook & Heat Appliances: Instant Pot (Double Insights)

Food Prep Appliances (tie): Vitamix (Vita-Mix Corp.) & KitchenAid (Whirlpool Corp.)

Coffee & Beverage Appliances (tie): Breville (Breville Group) & Cuisinart (Conair Corp.)

Hair Care Appliances: Dyson (Dyson Ltd.)

Floor Care Appliances: iRobot (iRobot)

Bakeware: Copper Chef (Tristar Products Inc.)

Cookware: Copper Chef (Tristar Products Inc.)

Cutlery: Cuisinart (Conair Corp.)

Food Storage: Rubbermaid (Newell Brands)

Gadgets: Oneida (Robinson Home Products)

Portable Beverageware: Contigo (Newell Brands)

Tabletop: Oneida (Robinson Home Products)

Manufacturer/Brand Award Winners for Top Increase in Online Market Share

(Source: The NPD Group, Inc. / Checkout E-Commerce Tracking, 12 months ending December 2017 vs. prior year.)

Personal Care Appliances: Philips (Philips)

Home Environment Appliances: iRobot (iRobot)

Small Kitchen Appliances: Breville (Breville Group)

Food Storage: Oxo (Helen of Troy)

Gadgets: Oxo (Helen of Troy)

Portable Beverageware: Hydro Flask (Helen of Troy)