NPD: Small Home Appliances Among Thanksgiving Weekend Top Sellers

Small home appliances ranging from food prep electrics to robotic vacuums and home environment appliances were among the top-selling products during the Thanksgiving Holiday weekend, according to The NPD Group.

As defined by NPD, home environment products were ranked No. 2 among the 10 top growth categories for the week with small appliances coming in at No. 4.  

NPD noted that small home appliances saw double-digit growth when compared to 2017, with cookers and specialty cleaning appliances leading the way.

“Thanksgiving week showed much of what we expect for holiday but there are twists and turns ahead as it also showed retail can no longer depend on historical patterns,” said Marshal Cohen, NPD’s chief industry advisor. “Self-gifters and deal-hunters got what they wanted, but there is also a shift in gifting rules from romantic to practical.”

Other top-selling categories for the Thanksgiving weekend selling period included tablets and e-readers, stereo headphones, outdoor footwear and women’s apparel.