A National Retail Federation study has indicated that 62% of consumers in the United States believe new credit cards being issued by banks and accepted by merchant service providers don’t go far enough to protect card data or prevent fraud. That proportion preferred chip-and-PIN cards over cards that just use chip and signature, NRF asserted.
According to the organization, 63% of respondents to a survey it sponsored said chip-and-PIN cards provide more data security than those that don’t.
Among younger consumers the preference for PIN was proportionately stronger, NRF maintained. It reported that 71% of consumers between the ages of 18 and 24 and 66% of consumers 25 to 34 expressed a chip-and-PIN preference.