NRF Launches Next Phase Of Anti-BAT Campaign

The National Retail Federation is launching what it said is the next phase of a television and digital ad campaign against the proposed border adjustment tax (BAT).

According to the NRF, the new ads will feature three small retailers that will tell their own stories and convey concerns that BAT would put them out of business.

“Small business owners are already struggling to survive in an over-regulated marketplace, and the border adjustment tax would push many of them under water,” said David French, NRF’s senior vice president for government relations.

The business owners featured in the campaign include Erin Calvo-Bacci, owner of CB Stuffer, a specialty chocolate manufacturer and retailer in Swampscott, MA; Vivian Sayward, owner of Vivacity Sportswear in San Diego; and Dave Ratner, owner of Dave’s Soda and Pet City in Agawam, MA.

The campaign’s new phase was scheduled to launch April 14 and will include a two-week television and digital ad buy in the congressional districts of several Republican members of the House of Representatives. The ads will also encourage viewers to go to to tell their members of Congress to oppose the BAT, the NRF said.