Consumers in the U.S. plan to spend a record $5.9 billion in celebrating St. Patrick’s Day this year, according to an annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
More than 149 million U.S. adults plan to celebrate the March 17 holiday, up from last year’s approximate 139 million. Consumers intend to spend an average of $39.65 per person, up from $37.92 last year. The holiday is most popular among adults 18 to 24 years old, with 77% celebrating, but those 35 to 44 year old will be the biggest spenders at $45.76 on average.
Among those celebrating, the survey revealed, 83% will wear green while 31% will make a special dinner and 27% will head to a party at a bar or restaurant. In addition, 27% will decorate their homes or offices in an Irish theme, 16% will attend a private party, 15% will attend a St. Patrick’s Day parade and 9% will host a party.
“With winter hopefully winding down over the next few weeks, consumers are ready to start celebrating spring with St. Patrick’s Day,” said Matthew Shay, NRF president and CEO. “The holiday falls on a Saturday this year, so Americans will have more time to splurge a little as they get together with friends and loved ones for a day of festivities.”