NRF To Recognize Kohl’s CEO Gass With Visionary Award

The National Retail Federation will name Kohl’s CEO Michelle Gass as “The Visionary,” an award given each year to an outstanding leader in the retail industry. The award will be presented during the sixth annual NRF Foundation Honors on January 12, 2020, in New York City.

The Visionary award is presented each year to a retail executive with a proven track record of spearheading change in the industry. Earlier this year, retail executives were asked to identify an individual who has changed and continues to transform the retail landscape in a positive way. Gass was selected for her success in driving momentum in the Kohl’s business and fostering a culture of innovation and inspiration among Kohl’s associates. As the company’s first female CEO, Gass has led Kohl’s focus on becoming an active and wellness destination, launched Kohl’s new loyalty program and is responsible for bringing in new categories, partners and brands, from Amazon to Under Armour.

“In today’s competitive and evolving retail landscape, companies need leaders who are willing to take risks to make more meaningful, personal connections with their customers,” said Matthew Shay, NRF president and CEO. “Michelle has cultivated an environment at Kohl’s where risk-taking is encouraged, which has never been more important than in today’s dynamic retail environment. Her extensive retail experience and instinctive understanding of what customers want has already solidified her reputation as a transformative leader, and we can’t wait to see what she does next.”

Gass will also be a keynote speaker at NRF’s annual convention, NRF 2020 Vision: Retail’s Big Show, in New York on January 12 to 14 to address the latest trends, innovations and strategies for transformation.