NutriBullet has launched a television marketing campaign that is focused on the wellness lifestyle while offering a message of simplicity.
Launched on October 21 in the U.S. and Canada across various broadcast and digital platforms, the new campaign is designed to transition NutriBullet from an infomercial product to a lifestyle brand that consumers can rely on to simplify nutrition, according to the company.
The 15-second and 30-second commercials feature fictional health experts that are looking to share various multi-step ideas and rituals that will allow consumers to improve their health. Each commercial juxtaposes these fictional characters and their respective ideas with the simplicity of using a NutriBullet blender.
“It’s no doubt that social media has played a significant role in promoting healthy lifestyles and served as a resource for people looking for new approaches to wellness,” said Jeff Cha, chief marketing officer, NutriBullet. “And while we love that, we saw this as a fun and relevant way of reconnecting with our core fanbase while reaching new audiences that might find themselves overwhelmed with the variety, and somewhat inconceivable practices found online. We hope this serves as a reminder that nutrition can be easy, practical, and accessible to all.”