Capital Brands, the company behind the NutriBullet and Magic Bullet nutrient extractor brands, is launching its NutriBullet Superfood Essentials and NutriBullet Superboosts, a new line of exclusively blended, plant-powered supplements.
The NutriBullet Superfood Essentials offers two options: Everyday Essential Greens, made from a blend of naturally sourced super-greens, containing potent phytonutrients that help support detox and boost energy levels; and a non GMO, easy-to-digest vegan protein that includes all nine essential amino acids bodies need for muscle growth and repair. Available in chocolate or vanilla, NutriBullet’s plant-based protein also contains gut-balancing enzymes to ease digestive stress while encouraging nutrient absorption.
The NutriBullet Superboosts offers four separate options, including a Citrus Berry Immunity; Matcha Energy; Original Detox; and Spiced Cocoa Fat Burn. NutriBullet Superboosts are designed to be used in smoothies, stirred into oatmeal or enjoyed with plain water and are available in 14 count single-serve stick packs, or 30-serving tubs.
“Our superfood supplements reflect our continued mission of making great nutrition easy,” said Rich Krause, NutriBullet CEO. “Our existing brand positioning is evolving as we transition from kitchen products to a lifestyle brand that permeates everything that has to do with ‘nutrition made easy,’ that’s our message. By broadening how we deliver nutrition easily and conveniently and coupling that with our online recipe guides and in-house registered dietician nutritionists, we can deliver the whole package to our consumers.”
With prices starting at $19.99, NutriBullet Superfood Essentials and NutriBullet Superboosts are available online at Amazon and Nutribullet.